Generator Rex joins Character World stable

Character World has added new Turner CN Enterprises boy brand, Generator Rex, to its portfolio.

The firm is planning to launch a full line of bedroom textiles, with a soft launch in time for Christmas and the full roll out taking place in spring/summer 2012.

The duvets, pillows and curtains will all feature characters from the Cartoon Network show.

"We're extremely excited to be involved with Cartoon Network's latest smash hit," said Danny Schweiger, joint MD at Character World. "The licence complements our ever growing portfolio of brands that appeal to boys."