m4e acquires former TV-Loonland brands
Tuesday, 5th April 2011 at 10:41 am
Firm picks up back catalogue from bankruptcy trust.
Munich-based brand management and media firm, m4e has acquired the available back catalogue of TV-Loonland out of the bankruptcy trust.
The package of rights was purchased directly from the insolvency administrator by m4e Television and contains over 1,400 episodes of animation and live action shows, plus 22 feature and short films.
Programmes including The Cramp Twins, Babar, Mowgli - The New Adventures of the Jungle Book and Rudi & Trudi among others have been acquired.
"For us, this trade is of great significance, particularly regarding the digital and online strategy of the m4e group," said Hans Ulrich Stoef, CEO of m4e. "The TV-Loonland library will give us a very balance portfolio of rights for the national and international markets."
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