CPLG on board with The Juno Company
Friday, 20th May 2011 at 10:27 am
Firm becomes global agent for children's digital new media outfit.
The Juno Company, which specialises in creating music education products including movies, apps and games, has signed CPLG as its global licensing agent as it looks to further strengthen its Juno Baby and Juno Jr franchises.
CPLG will target parents of children aged 12 months to six years old with a wide range of Juno-branded products, including toys, apparel, music and books.
"We design our products with one goal in mind, to instill a lifelong love of music in children, and partnering with a global powerhouse like CPLG will help us effectively share Juno's message with new audiences," said Liza Coppola, SVP marketing and sales for The Juno Company.
Cindy Davis, SVP domestic licensing at CPLG, added: "With an initial focus on North America, CPLG is excited to build on the success of The Juno Company and extend the brand into many categories of children's products."
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