CPLG secures fine art deal for Sesame Street
Wednesday, 22nd June 2011 at 10:37 am
Art You Grew Up With to offer range of limited edition prints based on the characters.
Characters from Sesame Street will be used to create original customised artwork for the first time, after CPLG struck a deal with Art You Grew Up With.
The company has been appointed as the brand's fine art partner and will come up with a range of limited edition fine art pieces.
A September exhibition is being planned at the London Victoria branch of House of Fraser, which will showcase the new art.
"We are very excited about linking up with Sesame Street," commented Russell Singler, MD of AYGUW. "I am a life long fan of the show and as a company this is a brand that we have always wanted to be involved with. The collection we are creating is very personal to us and draws on some fantastic material from the show's archives.
"We only work with properties we love and that we can act as brand ambassadors for and in this respect Sesame Street fits the bill perfectly."
Susan Bolsover, European category director, publishing at CPLG, added: "Art You Grew Up With is a well renowned name in character-based fine art and we are extremely pleased to be introducing Sesame Street into this sector for the first time."
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