Universal Pictures on board for DHX's Rastamouse
Friday, 2nd September 2011 at 10:38 am
Home entertainment partner appointed for Cbeebies stop motion animation.
DHX Media has signed up Universal Pictures UK as home entertainment partner for Rastamouse.
Universal will launch the first Rastamouse DVD on October 3rd. It will include six episodes including Da Crucial Plan, Bakin' an Breakin', Mice Camera Action and Toots Re-routes, plus bonus content of three sing-along songs from Rastamouse and Da Easy Crew and printable activities.
The launch will be supported by a TV ad campaign.
"We're delighted to be releasing Rastamouse on DVD," said Jessica Horne, A&R manager for Universal Pictures UK. "In a crowded market, this is a pre-school series with a genuine USP. Rastamouse is the coolest licensed character on the market and the show's humour and musical content really connect with pre-schoolers and their parents."
Josh Scherba, SVP distribution at DHX Media, added: "There is a significant demand for Rastamouse DVDs in the UK and in Universal we feel that we have the right partner on board to handle the home entertainment element of the brand."
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