Warner Bros appoints Elastic Rights

Warner Bros Consumer Products has appointed Elastic Rights Hellas to handle its properties in Greece and Cyprus.

Elastic Rights will now licence WBCP brands including Looney Tunes, Tom and Jerry, Scooby-Doo and ThunderCats, plus DC Entertainment properties Batman, Superman and Green Lantern, and new film releases including The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.

"We're delighted to be welcoming Elastic Rights Hellas on board," said Maurizio Distefano, WBCP general manager for Italy and the agent markets. "The company has clearly demonstrated a fresh and distinctive approach to managing licensed brands and content aimed at kids, youth and family audiences.

"We are confident that the agency has the experience and vision to help us realise the ongoing potential of our brands in Greece and Cyprus."

Clemente Pinedo, chairman and general manager at Elastic Rights Hellas, added: "The studio's vast portfolio coupled with our experience of developing brands across multiple platforms present new and diverse commercial opportunities for our licensees and promotional partners."