Bettina Koeckler joins Rainbow

Former SVP licensing EMEA at Chorion, Bettina Koeckler has joined Rainbow as the firm's new SVP and general manager of global consumer products.

Koeckler (pictured) has over 18 years experience in the licensing business. She will now oversee the global consumer products business for the Rainbow portfolio, as well as developing strategies for new brands, including Huntik, Gon and Mia & Me.

"We are glad to add someone of Bettina's calibre to our staff," commented Iginio Straffi, president and CEO of Rainbow. "She brings a wealth of industry knowledge and experience and I'm confident she will contribute significantly to our efforts to grow our company."