NUREMBERG 2012: Licensees launch The Dark Knight Rises lines
Friday, 3rd February 2012 at 10:08 am
WBCP partners are unveiling a range of lines based on the upcoming film.
The conclusion to filmmaker Christopher Nolan’s popular Batman trilogy, The Dark Knight Rises, hits theatres July 20th, 2012, and will be accompanied by a raft of products from DC Comics master toy licensee, Mattel, and many other toy partners.
"We are heading into this year’s toy fairs with an impressive and diverse portfolio of partners converging upon a remarkably robust slate of content," said Brad Globe, president of Warner Bros Consumer Products.
"Batman is a perennial success in the toy category, but when we have a film like The Dark Knight Rises driving so much anticipation, it creates global excitement for new products, especially toys and collectibles."
Karen McTier, EVP of domestic licensing and worldwide marketing for Warner Bros Consumer Products, said: "Batman is among the most iconic super heroes in popular culture, and this year’s merchandise program, highlighted by The Dark Knight Rises, reflects the incredible legacy of Christopher Nolan’s trilogy, as well as the longevity of the character over the course of time and across all forms of entertainment."
As master toy partner, Mattel will unveil a Batman collection across a range of categories including action figures, vehicles, play-sets and collectable figures.
Mattel’s offering incorporates its Movie Masters line for the older fans and serious collectors, which captures the superior accuracy and details of the characters from The Dark Knight Rises. In addition, the authentic film-inspired toys introduce the innovative play technology - QuickTek - which offers snap-and-slide armour and accessories.
Mattel also plans to introduce the evergreen Batman Power Attack line and will reach the youngest of Batman fans with Fisher-Price’s range of DC Super Friends Imaginext toy line, which is already a huge hit in the US, UK and Spain, and is set to expand across Europe.
WBCP has also teamed up again with Lego, the official partner in the construction category, with a myriad of new product offerings for the DC Universe Super Heroes line. Included within the new line are DC Universe inspired construction sets, minifigures and buildable characters for great build-and-play adventures.
WBCP and its partners will also offer product lines including pre-school games featuring DC Super Friends from Wonder Forge; a signature line of premium collectables, art prints and articulated figures from Sideshow Collectables; and a wide range of costume products from Rubie’s Costume Co, based on the entire DC Comics portfolio, including The Dark Knight Rises.
With additional product support for The Dark Knight Rises, Funko will introduce a stylised plush and vinyl collection; Mezco will unmask vinyl figures; and Hornby Hobbies will launch a Scalextric limited edition Batman Tumbler vehicle; among many others.
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