COMING UP THIS WEEK

As we head towards the long Easter weekend, it may be a four-day week but there will still be plenty of content on Licensing.biz.

Elvis Presley will be the focus of this week's brand profile: following on from CPLG picking up the European rights at the end of last year, find out its plans for the King of Rock n Roll on the 40th anniversary of his 1968 comeback special.

Rob Corney, boss of Bulldog Licensing, will be sharing all in the My Life in Licensing personality column.

And later on this week, Licensing.biz Executive Advisory Board member Caroline Mickler - brand and licensing consultant for Parthenon - will be offering her views on children's packaging and why the licensing industry should be taking a stand.