Saban Brands reveals Barbie Loves Paul Frank
Thursday, 9th February 2012 at 10:49 am
Exclusive collection to launch in Target stores in the US.
Saban Brands has revealed a partnership with Mattel for a new Barbie Loves Paul Frank spring collection.
The new collaboration will see Target stores debut an exclusive line of products.
The collection will include both Barbie and Ken dolls and a decked out Barbie doll bedroom set. All of the dolls are fully accessorised in Paul Frank attire, including musically-themed clothes and loungewear among others.
The Barbie Loves Paul Frank bedroom set also includes a bedspread, alarm clock, flat screen and slippers.
"We are thrilled about this collaboration with Mattel," said Elie Dekel, president of Saban Brands. "Barbie is such a classic and iconic brand, that Paul Frank was the perfect fit for this great new partnership."
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