Battleship and GI Joe apparel on the way
Thursday, 3rd May 2012 at 10:39 am
Hasbro signs deal with Aeropostale for exclusive t-shirt collections.
Hasbro's Global Brand Licensing and Publishing division has secured a deal with Aéropostale, which will see its Battleship and GI Joe brands featured on apparel.
The new exclusive collections will include both Battleship and GI Joe men's graphic tees. They are currently available on Aéropostale's website.
"There is an immense amount of excitement building around the Battleship and GI Joe brands and upcoming films, and the classic apparel collection will allow fans to further immerse themselves in the iconic action-adventure brand experiences that have spanned from childhood play to big screen entertainment, and become a lifestyle statement," said Simon Waters, SVP, global brand licensing and publishing at Hasbro.
Heather Miceli, VP of licensing for C-Life Group, added: "C-Life is thrilled to have spearheaded this venture between Hasbro and Aéropostale."
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