BRAND PROFILE: Little Charley Bear

Thursday, 3rd May 2012 at 10:35 am

We find out more about Chapman's and CPLG's plans for the pre-school brand.

Little Charley Bear – the latest pre-school property from Chapman – is enjoying a strong start to 2012, thanks to buoyant viewing figures, critical acclaim and a steadily expanding licensing presence.

Narrated by actor James Corden, the show has become a household hit with CBeebies fans - averaging 218,000 viewers per episode and outperforming the slot average.

To read the full profile, simply click here.

http://www.licensing.biz/news/8991/BRAND-PROFILE-Little-Charley-Bear