AGP reveals Care Bears Japan promo

Banpresto has signed up for a prize programme in Japan featuring the Care Bears, called Ichiban-Kuji.

The deal was inked by American Greetings Properties and its licensing agent, MindWorks.

Throughout May, consumers in the region can purchase a peel-off ticket in select retailers including amusement stores, book stores, convenience outlets, gift and stationery chains and toy stores.

Each ticket holder wins a Care Bears merchandise prize. The list includes the top prize of a White Tenderheart Bear - which is the special Care Bears 30th anniversary bear - plus cushions, mugs, hand towels, figurine straps, assorted stationery and scented bath powder.