Exim launches Everything's Rosie in Latin America

Latin America has become the latest territory to see the introduction of Everything's Rosie consumer products.

All categories will welcome items, including toys, publishing, DVD, music, apparel and games.

Exim Licensing is working with V&S on the programme for the territory.

"South America has huge potential for Everything's Rosie with its vibrant colour palette, strong values and engaging storytelling, and we are excited to be expanding into this market," said Vickie Corner, MD of V&S Entertainment. "We look forward to working closely with broadcasters across the region and now with Exim Licensing on board, we are confident that Rosie products will soon be available to her growing fanbase across Latin America."

Diego Barassi, SVP at Exim, added: "We have no doubt that Rosie and her colourful group of friends will be a hit in the region."