Zodiak ramps up Saddle Club activity
Monday, 2nd July 2012 at 10:53 am
New promotions and product launches planned for popular property.
Zodiak Kids CP Paris has lined up a plethora of summer activities and product launches for The Saddle Club across France.
Fast food chain Flunch is sponsoring a QSR promotion until August 10th across 240 restaurants nationwide, making this the fifth Saddle Club QSR in France. Five different premiums will be offered with the children's menu: a bracelet, notebook, compressed towel and shopping bag, heart-shaped pendant and pen and pencil set.
The promotion will be supported by a TV ad campaign on TF1, FR3, FR5, Boomerang, Cartoon Network, Boing, Disney Channel, Disney XD, Disney Junior, Gulli, Teletoon and Piwi.
Meanwhile, Koch Media will launch its second Nintendo Grand Gallop DS game and is repackaging the first title with a special Saddle Club pouch, available exclusively at Carrefour. The new game will hit 200 Carrefour supermarkets across France throughout the summer holidays.
D'Arpege will be launching a range of rollerblades, scooters and accessories branded in Saddle Club colours, while E-Max will roll out a new sticker album and there will be an arts and crafts range available from Ravensburger.
"After many years of success in the Frencg market, it is very satisfying to see The Saddle Club continue to bring in such interesting deals," said Patricia de Wilde, SVP, Zodiak Kids CP Paris. "This ongoing success also shows how committed we are to our third party licensees, which are an important part of our business in Europe."
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