Nick Jr. Tribute Week: Nella the Princess Knight gallops across the globe

Nick Jr. Tribute Week: Nella the Princess Knight gallops across the globe

Presented by Nickelodeon

July 5th 2017 at 10:16AM

Continuing Licensing.biz's Nick Jr. Tribute Week, Virginia Monaghan, VP creative, marketing and communications, Nickelodeon UK and Ireland, talks through the networks newest and most diverse hero, Nella the Princess Knight.

Nella the Princess Knight is Nick Jr.’s newest show for girls aged two to five years.

Nella is a true modern day princess who just happens to be a knight. A multi-ethnic, adventurous eight year old who is not afraid to speak her mind, Nella wears a special heart-shaped pendant which transforms her into a knight to solve problems and help her friends.

As a modern princess, she doesn’t need a prince to rescue her and the show gives equal weight to her beautiful gown and sparkly tiara as it does to her sword and suit of armour.

Nella lives in Castlehaven with her mum, dad and younger sister. Other key characters include her unicorn, Trinket and her best friend, Sir Garrett.

“We are delighted with the response we have received to the launch of Nella. The Nick Jr. audience loves her. The themes in the show and Nella’s dual roles resonate with today’s pre-schooler as well as their parents,” said Virginia Monaghan, VP creative, marketing and communications, Nickelodeon UK and Ireland.

“Princesses have always existed, but never a Nickelodeon one. We had to think about what would make a Nickelodeon princess unique. Girl empowerment has always been a core part of Nickeldeon’s DNA, from Dora and Clarissa, so a girl who transforms into a knight to save the day is an easy fit for the network.

“Nella doesn’t have to be a princess or a knight, she can be both, much like the audience that want to dress up like a princess and then jump in mud.”

Earlier this year, Vivid Imaginations was announced as master toy partner and will now continue to lead the way in product development.

With a unique mix of play patterns featured throughout the series, including transformations, cool gadgets, tools, cute animals and great outfit changes, there’s a lot of opportunities when it comes to consumer products.

The first consumer products are slated to land at UK retail in 2018. 

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