Licensing.biz kicks off the Nickelodeon Tribute Week with a chat with Virginia Monaghan, VP creative, marketing and communications, Nickelodeon UK and Ireland as she runs through some of the company's leading properties in the pre-school space, including PAW Patrol, Shimmer and Shine and more.
With PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine, Rusty Rivets and Nella the Princess Knight, Nickelodeon is fast becoming a powerhouse in the pre-school arena.
Over the next five days, you will be introduced to a number of pre-school properties that are ensuring Nick Jr. continues to be the channel of choice for pre-school viewers.
Centred on the importance of teamwork between the pups and helping each other out to meet common goals, as well as the strong sense of community, within Adventure Bay.
“The PAW Patrol phenomenon has lead to incredible growth of the Nick Jr. audience, meaning that new shows now launch to a far larger viewership audience,” said Virginia Monaghan, VP creative, marketing and communications, Nickelodeon UK and Ireland.
“We have built on the success of PAW Patrol by introducing new pre-school properties and characters and now we have our largest Nick Jr. roster ever.”
The growth in the number of its pre-school characters now allows Nick Jr. to offer what it bills as a ‘fully-rounded solution for pre-schoolers development and curricular needs to the approval of parents and guardians,’ as well as kids’ entertainment.
Blaze and the Monster Machines
Blaze and the Monster Machines is a property firmly rooted in the STEM curriculum – science, technology, engineering and maths – presented in an interactive way.
Shimmer and Shine
Meanwhile, Shimmer and Shine focuses on the theme of resilience – try and try again until you get to the right solution – and how coming to a solution is easier when working together.
Rusty Rivets reflects the Maker Movement, big in the US and growing in the UK and the rest of the world – using imagination to make and create things. In Rusty’s case, this is gadgets, machines, vehicles and anything else he can recycle material with which to build.
Lastly, Nella, the princess who is also a knight, continues in the rich Nickelodeon vein of strong, empowered female characters who help the boys out, and not the other way around.
So, you can see that the Nick Jr. portfolio has grown to include characters and themes that appeal to parents as much as to their kids, and much more new content is in the pipeline, so watch this space,