World Cup and the good weather had an affect, but like for likes still up by four per cent.
With just over a month to go, here's our guide to the official licensed product available for this summer's competition.
Focus moves to food category, as CPLG Sport secures key partnership with Florette.
Messi top scorer? Spain to win? Early exit for England? We ask some amateur industry pundits for their picks of the tournament.
Get involved now with our special focus on the publishing sector and 2010 World Cup guide.
Total Apparel Group to launch FIFA branded 'Event' collection in spring 2010.
Supermarket chain to sell official merchandise for South Africa tournament.
Footballs, flags, mini-balls, goals and inflatable chairs all planned.
Qualification for 2010 FIFA World Cup will significantly boost Three Lions brand.