Topics

Activision launches its first ever partnership with McDonald's USA.

Activision's European VP and general manager Michael Sportouch explains to Licensing.biz.

Official boxed video game hits new milestone.

Multi-year deal secured with Activision; first of three games to be released this summer.

Property also becomes the biggest kids' video game franchise of 2012 in the UK.

Special areas can be found in HMV's Oxford Street, Manchester and Glasgow branches.

Moshlings Theme Park rolls out into stores today; special edition package available.

Fifth movie from MGM to appear in licensed Activision video game.

Hasbro releases a range of toys to tie-in with the latest licensed video game from Activision.

Penguin's Sunbird imprint to roll out six titles in August.

Video game based on award-winning TV series hits shelves next year.

Activision prepares licensed boxed game for Q4 available on Xbox 360, PS3 and more.

Esdevium Games will supply collectable cards to retail this September.

Video game will hit shelves when animated movie arrives in cinemas this autumn.

Activision's hit toy/game hybrid is best-selling game between February and April.

Mind Candy and games publisher Activision to produce follow-up to No.1 DS game.

The toy maker will produce Mega Bloks and Mega Puzzles based on the forthcoming Activision sequel.

Full licensing programme to launch later this year; licensees to be announced soon

Posters, badges, stickers and framed photographs on the way for video games property.