BHS and Lakeland to take part in the initiative for the first time this year.
More than 2,800 of world's top properties to be represented on the show floor this year.
Execs from Warner Bros, Walmart, Disney and Cherokee Group to open this year's trade show.
London Olympia has also been shortlisted for Best Venue.
Household, automotive, publishing, sports, food, corporate and non profit categories swell in Vegas.
Competition offers new creative concepts the chance to break into the licensing business.
Major changes will see exhibition area split into three categories.
"We hope even more retailers will send junior buyers to take part this year".
Show floor split into four key areas; dedicated area for agents and brands also planned.
Industry showcase runs from June 18th to 20th at Mandalay Bay Convention Center, Las Vegas.
Darren Brechin arrives with ten years' experience in the exhibition industry to replace Jessica Blue.
Visitors up 23%, exhibitors up 20%, plus 14% increase in retail attendance for this year's show.
All the big news stories from the first day at Olympia.
BLE starts tomorrow. Make sure you're ready for three days at Olympia by checking out our exhaustive guide.
Maggy Harris joining ITV is our most read story for the week ending September 21st.
BLE event director to relocate to Santa Monica at the beginning of 2013 for new role.
Ralph Straus, head of strategy and brand management, is this year's Big Interview subject.
September 14th is the final date companies can submit new creative concepts for competition.
Original co-creator of the Turtles and SVP of current series to star at the Licensing Academy.
Dragons' Den-style competition closes on Friday September 14th.