Fox Consumer Products teams up with the grocer to launch an exclusive clothing line alongside the latest DVD.
Alvin and the Chipmunks and The Simpsons are the subject of 12-month campaigns.
Sequels planned for Alvin and the Chipmunks, Ice Age, Diary of a Wimpy Kid and Rio.
Fox L&M signs bevy of new deals across various categories.
Upcoming film release sparks flurry of activity around Fox brand, including first toy deal.