Adam West attends Hollywood shindig for launch of range inspired by 1960's show.
Kia Motors America and DC Entertainment partner for Batman-inspired car.
Capsule apparel collections featuring classic DC Comics imagery launching.
High Street fashion chain launches new collection for men to coincide with film release on July 20th.
Licensed superhero video game hits UK shelves this Friday.
Major film releases, evergreen brands and live experiences will drive the firm in 2012.
Limited edition version of Batman Tumbler car for Scalextric due this summer.
Due in cinemas in July 2012, check out the first official trailer for the new Batman film.
16-page exclusive guide highlighting licensor's 2012 line-up now online.
Summer 2012 release of Dark Knight Rises will also bolster brand's licensing drive.
The licensor says its Vegas content lineup will “will drive its licensing, merchandising and retail business to new heights.”
The DC Comics line-up includes new Batman and Superman films, Green Lantern and a world arena tour for Batman Live.
On August 31st DC will rewind the clock on superhero stories, with redesigned character costumes.
Live production kicks off in July 2011 featuring host of DC characters.
Batman and Harry Potter join French firm's branded range of devices.
Mattel has opted to extend its existing master toy licensing deal with Batman owner DC.