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Hit Entertainment has unveiled its new look TV format for Bob the Builder.
Popular character turns CGI to mark anniversary; special event held in London.
Martin Yaffe and John Lewis sign up for Bob the Builder's Ten Bob campaign.
The three founders of the firm behind Fifi and Roary talk exclusively to Licensing.biz.
First ever Wii game featuring Hit character to launch through Mastertronic.
Hit Movies to develop family features, plus films based on characters such as Thomas, Barney, Bob and Angelina.
Hit is celebrating the tenth anniversary of Bob this year, find out more here.
Toy firm renews three licensing deals for Thomas, Bob the Builder and Fireman Sam.
Hit takes popular character into 4D following deal with location-based family entertainment firm.
Evergreen properties continue to attract new deals.
Hit character given odds of 10-1 to top the festive charts with new single.
Year-long campaign planned to mark the milestone anniversary for popular character.
Hit's exec VP says the key to pre-school success is to create a truly unique character with strong emotional resonance.
Popular pre-school TV shows to move to CGI animation in 2009 broadcast season.
Branded Bob the Builder construction set on the way following extension of partnership.
Further international TV deals signed for key properties in Asia, Latin America and EMEA.