70 countries including US will participate in global Kids Meal promotion.
New promotion is set to begin in January 2014.
Customers can collect licensed Spanish football league glasses from meals; menu updated.
Fast food giant strikes deal with Nintendo for products based on upcoming Wii U console.
Restaurant chain signs up as global QSR partner for TV series and film promotion.
Six-week initiative to run across key restaurants in the US and Canada for Discovery Kids.
The most read news on Licensing.biz from the week ending June 22nd.
The toys will appear in 3,300 BK restaurants across Latin America, Europe and the Middle East.
Kids Meal promotion running across 10,000 restaurants in more than 30 countries.
Fast food chain teams with Summit for special activity surrounding Eclipse launch.
Whiplash Whopper on the way in US to celebrate return of movie franchise.
Broad Street Licensing Group rolls out food line to 17 new countries.
International back to school BK Kids Meal promotion kicks off tomorrow.
US grocery stores to begin stocking product from this autumn.
Star Trek, Transformers and GI Joe to feature in special promotions throughout restaurant chain.
20th Century Fox L&M teams with restaurant chain for major new promotion.
Exclusive trading card game and accessories to be offered with BK Kids Meals.
The Children's Food Campaign writes to head of marketing to criticise new Kids Meal campaign.
National themed campaign launches to tie in with arrival of Kingdom of the Crystal Skull.
Fast food brand to appear on a line of greetings cards following licensing deal.