First European club confirmed for growing range of football action figures.
The bedding licensee is marking the new football season, by launching new designs to its sports ranges.
Licensee expanding into football-branded beds, while continuing to grow Premiership club partners.
Club joins Man United, Chelsea and Liverpool in fledgling firm's licensed portfolio.
Double winners join firm's range of football action figures.
Licensing.biz's guide to the hottest properties in the sports market is now online.
Fluid's Tom Howgate argues that Manchester United, Chelsea, Arsenal and Liverpool must work together in the licensing arena.
Co-production deal signed with Guangdong TV Sports channel and Chelsea FC for new show.