Competitive
London
Plus Licens & Design Tokyo bags merchandising, promotional and publishing rights.
Bulldog brokers a duo of deals in apparel and accessories.
Agency handling the UK licensing programme for the classic Paws Inc character.
Deal with Paws, Inc means game developers can add character as virtual item into games and mobile apps.
Paws Inc reaches deal for two-month promotion across key locations.
The publisher will release four digital Garfield titles each month for the next 18 months.
Paws Inc teams with RWS for stage shows and live entertainment featuring the character.
Boomerang's CGI show pulling in the viewers as licensing drive moves up a gear.