Competitive
London
Original maker of the classic liquid motion lamp signs up with agency.
US agency looking at moving merchandising programme into new categories.
Firm and Performance Brands seal exclusive worldwide representation deal with BMW Group.
Mattel, Ubisoft, Sega and Paramount Apparel among companies joining licensing push.
Steak n Shake licensing push planned to extend brand's reach.
There's more to the brand than chocolate as further partners come on board.
Corporate brand development specialist ties up with bath and hot tub company.