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Our most popular articles for the week ending July 22nd.
The partnership will put the boys brand on three million cereal boxes in Spain and Portugal.
To find out more about the boys' brand, Licensing.biz spoke to Laurent Fourcine, licensing manager at Giochi Preziosi.
Month-long promotion to be held at Istanbul's Beylikduzu Migros shopping centre.
The Giochi Preziosi property will appear inside kids' meals throughout South Africa.
Juguetes y Peluches La Gran Familia to produce plush balls.
Kids dairy products company to roll out variety of branded snacks.
Arnoldo Mondadori Editore expands existing agreement with addition of third TV series.
Danish apparel supplier on board with Giochi Preziosi following two-year agreement.
Giochi Preziosi signs up Inoxcrom to produce items for Spain, Portugal and the UK.
Got a boys property you'd like to shout about? Get in touch with us now.
Two-year deal signed with Blue Ocean Entertainment by Giochi Preziosi and Marathon Media.
Back to school products to launch in Germany, Austria and Switzerland from March 2011.
Giochi Preziosi and Marathon Media to add new challenges and adventures.
Boys' property seals promotion across Spain and Portugal with snack company.
Giochi Preziosi and Marathon Media hires East-West Licensing as agent in territory.
Giochi Preziosi and Marathon Media expand publishing programme for brand in country.
Bakugan and Gormiti join firm's collectable marbles range.
Firm signs book agreement with Giochi Preziosi and The Licensing Company.
Network of agents grows with arrival of JTMG, Sinerji and Yooka.