Long-term retail partnership kicks off with summer of activity in-store.
Secures window feature showcasing Beatrix Potter, Paddington Bear and Wallace & Gromit brands.
Toy retailer now looking to next phase of growth following sales of £60m for the full year.
ZingZillas, Doctor Who, Ben 10 and Beyblades all feature in store's 2010 Christmas listing.
Evergreen brand takes over toy store in March as part of its 65th anniversary celebrations.
Like for like sales rise for the eight weeks from the beginning of April.
JJ Abrams' new vision has rocketed straight to the top of the box office in its opening weekend.
Hit Entertainment lines up its biggest retail promotion ever for the pre-school property.
Dedicated week for Chapman properties coincides with Cartoon Crazy Month.
New Alien Force line to launch in iconic Regent Store toy store.
Dedicated Fifi and Roary week being planned for March in Regent Street store.
Hamleys and House of Fraser stake holder ends discussions about restructuring; puts UK arm into administration.
Model Nell McAndrew helps Fisher-Price officially launch new collection at London store.
Harry Potter edition of top selling board game unveiled at Regent Street store.
Retailer rejects bid by Baugur to acquire its stores.
Retailer announces redundancies as part of a restructuring of its head office.