Brands
Events
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
Bikes, scooters and accessories being supported with new major marketing programme.
New deals for key brands including Hot Wheels, Barbie, Fisher-Price and Monster High also revealed.
First of four titles hits newsstands on March 24th.
Barbie, Hot Wheels and Fisher-Price among others included in multi-year deal.
Star Wars, Transformers, Turtles, Teletubbies and Ben 10 all make 100 Greatest Toys listing.
The Hot Wheels TV series is up for three awards in the Daytime Emmy Awards.
Toy giant reports an 86 per cent rise in profit for period ending December 31st.
Barbie and Hot Wheels branded bicycles, scooters and skateboards on the way.
Worldwide net sales fall eight per cent for quarter as economy continues to be challenging.
Nelvana reaches broadcast agreement in Germany for new boys property.
Net income up to $21.5m for period, but worldwide net sales down 19 per cent.
Total worldwide gross sales down 15 per cent and sales in Europe down 26 per cent.
Mattel brand signs four-year licensing partnership with racing series.
Firm appointed as principle publisher by Mattel for popular boy brand.
Mattel is looking to recruit a licensing manager.
