"The reaction has been absolutely fantastic," says firm.
New Tonka Town segment to be introduced, while Tonka Classic will be refreshed.
Firm teams with Mattel to create role-play toys for number one fashion doll brand.
Trade and consumer journalists invited to bring family to event to get hands on with the lines.
The most-read articles from the week ending March 23rd.
Barbie, Monster High and Hot Wheels brands to feature on raft of new products.
Vivid, Jumbo, HTI, Worlds Apart and GBeye all showing products based on V&S brand.
New line of role-play products to launch after deal is extended until 2013.
V&S secures firm for wheeled toys and dolls' prams and pushchairs among other items.
Multi-year deal will see breakfast and kitchen sets, dolls' prams and dressing tables launch.
Global master toy partner to develop a fleet of new boys lines for construction brand.
Firm becomes first ever toy licensee for the electrical brand.
The firm has announced a raft of new deals for the property in the UK.
Toy company lining up range of wheeled toys for Disney pre-school property.
Toy company to create role play line for Disney property.