The digger company unveils its new £5 million 'The Story of JCB' exhibition centre.
The software dev extends licence with eOne and signs new deals with Classic Media, Start Licensing and JCB.
Toy company reports 20 per cent increase in sales over last six months.
Find out about the brands which are currently dominating this lucrative area.
JCB, Chapman and Blueprint among the latest firms to join as trade body looks to represent broad spectrum of licensing.
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Global master toy partner to develop a fleet of new boys lines for construction brand.
Golden Bear to launch new characters, plus other lines; ten new licensees added in last year.
Range of branded consumer batteries to be launched following agreement.
Home improvement and garden centre retailer signs exclusive deal for range of power and hand tools.
Start up toiletries and housewares firm signs up three pre-school brands; plans for Homes & Gardens line.
New style guide, refreshed lines and new licensees revealed.
Want to know what's hot for boys right now? Then read on.
Progressive Safety is new licensee for workwear and safety footwear for brand.
Firm joins forces with Kidsaw for digger themed children's bedroom furniture.
The brand licensing programme for JCB began as far back as 1996.
Licensing.biz looks at the rise of non traditional brands in the licensing arena.
Firm makes first foray into children's publishing with division of DC Thomson.
Having seen success in the toy market, JCB is now eyeing up other areas.
Toy licensee rolling out JCB, Hana's Helpline, Charlie & Lola, Thomas and Peppa lines.