Net revenues grow 23 per cent to $908.5m; but entertainment and licensing sector dips.
2009 will see the roll out of the largest apparel line-up in the firm's history.
Accessories and products for games devices, iPods and mobile phones on the way.
Toy giant teams with Electronic Arts to create community destination for brand.
Hasbro's Littlest Pet Shop is the latest brand to be backed with an online virtual world.