Streaming service becomes exclusive destination for five shows including Littlest Pet Shop.
Storybook iPad apps for My Little Pony, Transformers Prime and Littlest Pet Shop on way.
Transformers, My Little Pony, Nerf and Monopoly licensing plans showcased.
Firm working with key publishers on traditional and digital formats to build presence in sector.
Net revenues grow 23 per cent to $908.5m; but entertainment and licensing sector dips.
2009 will see the roll out of the largest apparel line-up in the firm's history.
Accessories and products for games devices, iPods and mobile phones on the way.
Toy giant teams with Electronic Arts to create community destination for brand.
Hasbro's Littlest Pet Shop is the latest brand to be backed with an online virtual world.