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The most-read news from the week ending December 9th.

The Guardian reports that Hello Kitty owner is close to acquiring brand from Chorion.

£20m ad campaign stars Yogi Bear, Muttley, Mr Men and Knight Rider's KITT.

All of the licences were brokered by the firm's Latin American agent Exim Licensing.

Plush firm to launch Mr Men and Little Miss line as part of 40th anniversary celebrations.

Major promotions in Australia, UK and US, including tie up with Specsavers.

These are challenging times for many UK businesses, but pre-school licensing is more recession-proof than some other sectors.

Firm teams with Louis Kennedy to create special mini book for Barclays to raise money for charity.

Mr Nobody to return to bookshops after 20 years following Egmont find.

Dan Colman Limited and Five join forces to reinvent the carol concert with a live orchestral experience for pre-schoolers.

Model Nell McAndrew helps Fisher-Price officially launch new collection at London store.

Firm to produce leisurewear for the Benelux market until 2010.

Chorion secures new licensees across a wide range of categories, product due for autumn/winter roll out in UK.