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However the market is still worth £904 million in the first six months of 2011.

Cars 2, Transformers 3, Pirates of the Caribbean 4 and Harry Potter bolstering the sector.

NPD figures show 2010 was Saga's biggest toy sales year since Episode III.

Brand celebrates a decade of being the top pre-school toy licence in the United States.

eOne brand is also number one pre-school property in the total toy market for year.

Hit property claims number one spot for 11th consecutive year, according to new NPD data.

Licensing.biz has signed a content deal with leading European market data provider NPD.

New stats show the European market ahead of the US in the first half of the year, with the UK leading the way.

Figures show Toy Story 3 is already the year's biggest selling movie-licensed toy line.

Traditional toy sales rose 11 per cent in the period, topping £241.5 million compared to £218.3 million in Q1 '09.

The closure of Woolworths contributed to a 16 per cent drop in the licensed apparel sector last year.

SDS toy line continuing to perform well according to latest stats.

Hit brand ranks as number one licence in sector for tenth consecutive year.

NPD figures for Classic Media property show toy range is experiencing strong sales.

Success of Clone Wars TV series helps brand to sales of almost $114 million.

US toy retail sales for the brand exceed $450 million during the year.

NPD data shows Thomas is the UK's number one pre-school licence for ninth consecutive year.

In The Night Garden and Doctor Who in the top ten performing toy licences of the year.

Ben 10, Cars, In The Night Garden and Hot Wheels all named as big selling toys last year.