Entries in ‘olympics’ (14)

IMG named British Olympic Association licensing partner
12th April 2013, 10:07am

News: IMG named British Olympic Association licensing partner

Fans of Team GB will be able to purchase official items from autumn.

Olympic toy licence 'bigger than Moshi Monsters'
5th September 2012, 12:17pm

News: Olympic toy licence 'bigger than Moshi Monsters'

Licensed toy sales have reached £6.4m in the UK, according to NPD data.

BLOG: Is there still a London 2012 licensing opportunity?
24th August 2012, 10:09am

News: BLOG: Is there still a London 2012 licensing opportunity?

Kelvyn Gardener believes consumers still want a physical memento of the Games.

Wenlock and Mandeville costumed mascots to make 1,000 public appearances
23rd August 2012, 10:46am

News: Wenlock and Mandeville costumed mascots to make 1,000 public appearances

Costumed character specialists Rainbow Productions is now preparing Mandeville for the Paralympic Games.

Victoria Pendleton branded bike sales soar at Halfords
15th August 2012, 10:34am

News: Victoria Pendleton branded bike sales soar at Halfords

Olympic gold medal cyclist hints at designing more bikes for the retailer.

MediaCom Sport to support brand Pelé in run up to 2016 Olympics
13th August 2012, 10:25am

News: MediaCom Sport to support brand Pelé in run up to 2016 Olympics

Firm to tap into $2 billion marketing spend from over 60 sponsors with Brazilian football icon.

Olympics boosts John Lewis' weekly sales
10th August 2012, 10:54am

News: Olympics boosts John Lewis' weekly sales

Retailer says sales are up because Olympic Games 'feel-good factor' has kicked in.

Official London 2012 app tops iTunes games store
10th August 2012, 10:13am

News: Official London 2012 app tops iTunes games store

iPhone app from Neowiz becomes today's most downloaded paid-for game on App Store.

She Who Dares wins Olympic board game licence
6th August 2012, 10:55am

News: She Who Dares wins Olympic board game licence

Company becomes second official board game licensee with Destination London 2012 product.

Official Olympics video game tops charts
6th August 2012, 10:39am

News: Official Olympics video game tops charts

Sega's London 2012 tie-in is No.1 game for second consecutive week; sales rise 88 per cent.

Olympic star teams up with Fisher-Price
26th July 2012, 12:24pm

News: Olympic star teams up with Fisher-Price

Russia's Nastia Liukin teaches kids routines inspired by Fantastic Gymnastics Dora.

Companies warned over Olympic branding
20th July 2012, 2:47pm

News: Companies warned over Olympic branding

Rules in place to prevent ‘ambush marketing’ by businesses who aren’t Olympic sponsors.

Nikon UK to produce London 2012 Olympics range
11th April 2011, 4:44pm

News: Nikon UK to produce London 2012 Olympics range

Programme keeps growing, as the camera maker confirms it will supply official sport optics to the Games.

SPRING FAIR 2011: New 2012 Olympics ranges revealed
7th February 2011, 5:24pm

News: SPRING FAIR 2011: New 2012 Olympics ranges revealed

New additions to the range of licensed 2012 merchandise were unveiled at Spring Fair.

14 articles