Fans of Team GB will be able to purchase official items from autumn.
Licensed toy sales have reached £6.4m in the UK, according to NPD data.
Kelvyn Gardener believes consumers still want a physical memento of the Games.
Costumed character specialists Rainbow Productions is now preparing Mandeville for the Paralympic Games.
Olympic gold medal cyclist hints at designing more bikes for the retailer.
Firm to tap into $2 billion marketing spend from over 60 sponsors with Brazilian football icon.
Retailer says sales are up because Olympic Games 'feel-good factor' has kicked in.
iPhone app from Neowiz becomes today's most downloaded paid-for game on App Store.
Company becomes second official board game licensee with Destination London 2012 product.
Sega's London 2012 tie-in is No.1 game for second consecutive week; sales rise 88 per cent.
Russia's Nastia Liukin teaches kids routines inspired by Fantastic Gymnastics Dora.
Rules in place to prevent ‘ambush marketing’ by businesses who aren’t Olympic sponsors.
Programme keeps growing, as the camera maker confirms it will supply official sport optics to the Games.
New additions to the range of licensed 2012 merchandise were unveiled at Spring Fair.