Company set to launch a range of party challenge sets based on the brand.
LetterBoxGifts also in talks with confectionery brands, DVD and games companies.
New branded giftware products to hit retail in October and summer 2012.
Firm to create giftware, textiles, kitchenware and outdoor living products for brand.
Management team, led by MD Graeme Carr, successfully takes over giftware company.
Hit Paladone gift line is just the beginning of push into sector, says firm.
Firm to produce first range of GWR toys and gifts in 2010 and 2011.
Novelty gift supplier to work on collection of products for Brainiac and Beano brands.