Firm strikes three-year deal for all physical book formats and e-books.
First 'physical' games for hit property to launch in the US in the spring.
Company already in "advanced discussions" for apparel, collectibles, toys and more.
PopCap Games launches website with Treehouse Brand Stores; toys and more on offer.
Raft of licensees on board including Bioworld, Jazwares and Trends International.