Random House and Penguin releasing new titles in Australia and New Zealand.
90 fresh characters launching along with a trading card game.
Holiday firm to use popular property in its Kids' Clubs across the world.
Tour for playground craze sees hundreds of fans turn out.
Playground craze named Launch of the Year at ACE Press Awards.
Bacup and Sambro join the licensing drive for playground craze.
Success of craze set to continue with new collection.
Tabloid to give away free gifts over five consecutive issues.
Deal with IToys sees playground craze hitting Stateside, plus further publishing agreements inked.
Kids property wins collectable toy of the year at last week's award ceremony.
MV Sports and Leisure comes on board as latest licensee for playground craze.
More licensees and agents signed up for playground craze.
Red hot property continuing to attract licensees.
Ladybird to roll out tie in books in January for popular playground craze.
Halsall, Portico and Pyramid already on board for new range of collectables.