Brands
Events
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
Competitive
London
Adventures in Pocketville series to broadcast on Boomerang following new deal.
20 licensees secured across most EMEA territories in key categories.
Giochi Preziosi partners with electronic learning firm; kids' laptop will go on sale in France, Germany and Spain next spring.
The outdoor specialist has licensed the Giochi Preziosi property for a range of branded beach toys.
Giochi Preziosi Group signs Arnoldo Mondadori Editore for licensed literature and play books.
.jpg?i=1291719011 "Giochi signs Claudio Reig for Puppy in My Pocket")
Deal will see firm produce a musical toy line for Italy and Iberia.
A new consumer site for the property has gone live to coincide with the new TV series in Italy.
Popular toy brand will extend further into novels and colouring books.
Firm acquires licensing and merchandising rights to Mondo and Giochi Preziosi co-production.
Planeta Junior Italia has signed the firm up to produce a licensed apparel range.
.jpg?i=1276189508 "VEGAS 2010: Giochi plans Puppy in My Pocket series")
Firm reveals a TV series based on the toy brand, which it hopes will emulate the success of boys' property, Gormiti.
