Competitive
London
Simba to release over 100 different product lines starting from spring 2011.
Licensing programme being developed for KI.KA owned pre-school brand.
Simba-Dickie on board as master toy partner, plus deals secured in housewares, apparel and publishing.
Wave of outdoor and summer deals inked with key licensees across Europe.
Mattel and Simba Dickie to launch new toy lines based on The Brave and the Bold.
As huge toy trade fair kicks off, Simba unveils new branded line of fashion dolls.