Firm to handle property in Russia/CIS and Central and Eastern Europe.
Activision launches its first ever partnership with McDonald's USA.
My Little Pony and rare Club Penguin character are tempting readers this week.
Activision's European VP and general manager Michael Sportouch explains to Licensing.biz.
Edible model making kits will be based on the Legendary Chill figure.
New video game/toy crossover set to challenge Activision property this summer.
Property also becomes the biggest kids' video game franchise of 2012 in the UK.
New Skylanders Battlegrounds Starter Pack arrives at retail.
Special areas can be found in HMV's Oxford Street, Manchester and Glasgow branches.
Fresh toys shown off including light-up figures and more.
Penguin's Sunbird imprint to roll out six titles in August.
Esdevium Games will supply collectable cards to retail this September.
The most read articles from the week ending June 8th.
Activision's hit toy/game hybrid is best-selling game between February and April.
Tamagotchi and Skylanders were our most popular stories in the week ending June 1st.
The toy maker will produce Mega Bloks and Mega Puzzles based on the forthcoming Activision sequel.
Full licensing programme to launch later this year; licensees to be announced soon
Posters, badges, stickers and framed photographs on the way for video games property.
Skylanders and Hornby top our most read stories for the week ending May 4th.
Range of video games accessories due to roll out in June to complement other merchandise.