As expected the trilogy opener makes a mint in the 'States.
Chain to stock merchandise including toys, games and collectables across UK.
TV Mania and Fabric Flavours to launch collections to coincide with the movie's arrival.
Warner Bros Pictures and others celebrating with Hobbit Day and more marketing activities.
July 2014 release date announced; Second film will now be called The Hobbit: The Desolation of Smaug.
The industry's hottest stories from the week ending August 3rd.
A third film would provide partners with an additional year of licensing action.
Firm picks up global licensing rights for An Unexpected Journey and There and Back Again.
Firm acquires exclusive worldwide publishing rights to forthcoming brace of films.
Major film releases, evergreen brands and live experiences will drive the firm in 2012.
Firm signs deal with WBCP to produce 2D and 3D puzzles and card games based on the film.
Check out An Unexpected Journey now.
The toy-maker agrees a multi-year deal with WBCP; Rolling product launch set for June 2012.
Vivid Deutschland to distribute toy line in Germany, Austria and Switzerland.
Company to create products in key toy categories for the two upcoming films.
WBCP signs the firm as worldwide master toy and game partner.
Turbine to continue development of MMOG titles based on J R Tolkien’s Lord of the Rings series and The Hobbit.