Firm teams with JewelM for new line of jewellery and novelty items.
New superhero franchise takes an estimated $66 million.
Firm teams with Franklin Sports to develop a collection of products featuring its characters.
Toys and merchandise released ahead of the UK premiere on April 27th.
Company launches kid-focused subscription titles and special interest publications.
Rights for The Avengers and Iron Man 3 transferred to Disney; Paramount keeps Thor and Captain America.
Marvel franchises, Cars, Toy Story and Tron among others can boost global retail sales, says Andy Mooney.
No film activity sees net sales dip over same period a year ago.
Deal will see trading card games arrive based on comic books and upcoming films, including Iron Man 2.