Picks up rights to video game series from now-defunct publisher THQ.
THQ encourages fans to host their own parties and market them through social media.
Mattel and THQ joined by Rubie's, Bentex Group, Viz Media and Dynamic Forces.
Xbox 360, PlayStation 3 and Nintendo Wii title due to arrive in April.
Barbie, Hot Wheels and Fisher-Price among others included in multi-year deal.
Mattel partnership continues to pay dividends for firm, as toy revenues up by $2.4m for period.
New multi-year licensing agreement signed for Spongebob Squarepants franchise.
2K Play, Activision and THQ lining up raft of new titles for launch this month.
New games based on upcoming Dreamworks movie currently in development.
Jeopardy and Wheel of Fortune join firm's casual video games line-up.
THQ granted exclusive worldwide rights to develop video games based on WWE content.
Games based on animated properties to bolster THQ's kids, family and casual line-up.
Video games firm welcomes back senior VP of licensing and merchandising.
Joy Tashjian Marketing Group, exclusive licensing rep for NBC’s prime-time line-up, inks deal with THQ for The Biggest Loser.
THQ working on Nintendo DS title featuring popular character.
Video games publisher to sponsor 'Survivor' European tour.
Connecticut Superior Court dismisses most of WWE's claims against video games publisher.
Strengthened portfolio of licensed franchises boosts Q1 sales of video games publisher.
Wall-E, Guitar Hero, Indiana Jones and Kung Fu Panda all performing well in latest video games listing.
Triple H and Shawn Michaels to front THQ's latest instalment in popular video games franchise.