Firm inks new multi-year deal with National Football League.
Esdevium Games will supply collectable cards to retail this September.
Industry urged to get behind British nominees as online voting kicks off.
Collectibles specialist grants firm rights to publish variety of books and calendars.
Firm links with DFL Sports Enterprises for renewal of the contract for a further four years.
Range of collectable products due to launch in 2011 following new deal.