Microsoft unveiled its latest video games console last night with a big focus on TV and entertainment.
Big kids' TV shows head to Xbox 360 including Barney and Spongebob Squarepants.
Mad Catz launches range of Tritton headsets licensed by Microsoft.
Sesame Street TV and National Geographic TV games arrive on September 18th.
Nike+ Kinect Training will hit shelves on November 2nd.
Computer giant reveals special £269.99 unit at San Diego Comic-Con.
Microsoft and Warner Bros team up for motion-sensing video game
Once Upon A Monster to launch on Kinect in the autumn.
Firm inks agreement with Microsoft for toy assortment based on new Xbox 360 video game.
Firms join forces to promote new game, Kinectimals in Go Girl and Toxic.
Wii console placed seventh overall and wins category in annual brand analysis survey
Former Xbox execs create licensing company to focus exclusively on Video game brands.
New deals signed with Exspect and Xbox; success reported with Next childrenswear lines.
Prominent branding to feature in Forza Motorsport 3 video game.
Nintendo's Wii and DS key drivers of games sales in 2008, says Entertainment Retailers Association.
Microsoft title becomes the best selling real time strategy game on any current generation console.
Xbox brand enjoys most successful ever Christmas as console breaks records.
November sales more than double year on year making it fastest growing console in Europe.
New Verdict research predicts market will have grown by £1.37 billion by the end of the year.
Microsoft to launch new game for Xbox 360 in September.