Fell will be responsible for overseeing the development and production of all Turner Kids series across EMEA, including the recently-greenlit Elliott From Earth
The team is heading to London Toy Fair next week to discuss toy partners for the popular CBeebies animated series.
It follows the success of the delectable line first launched in 2017 and extended in early 2018. Its 2019 range will include five new lines.
New PJ Masks and PAW Patrol pre-school products will be supported alongside Marvel lines with opportunities across Influencers, brand partnerships and events high on the PR agenda for 2019.
Channel 4 snapped up the exclusive rights to season four of hit Adult Swim animation Rick and Morty.
He will promote the board game adaptation of the ITV quiz show Tenable.