An animated brand with diversity at its centre, a refillable snack jar, and a children’s animation that brings African and African American culture to the super hero sector have each been named the winners of the inaugural US version of the popular License This! competition. Held during this past week’s …
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Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season. Hallmark has been a staple of the holiday …
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The LEGO Foundation and the LEGO Group’s owners, KIRKBI have offered up 100 million Danish Kroner – the equivalent to $15.7m – to support vulnerable children in Haiti and Afghanistan with partners Unicef, the UN Refugee Agency, and Education Cannot Wait. Through the pledge, 30 million DKK will go to …
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Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …
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The hit board game publisher, CMON Ltd has partnered with Monsoon Digital to launch a new series of digital products and promotional material using Monsoon’s soon-to-launch NFT trading platform. Slated to go live later this year, Monsoon will become the exclusive platform for CMON digital collectable items, cards, artwork, and …
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Thomas & Friends: All Engines Go – a new, vibrantly refreshed, 2D animated series following the iconic Thomas the Tank Engine – is pulling into Channel 5’s Milkshake on Monday, November 8th this year. Produced by Mattel Television in partnership with Corus Entertainment’s Nelvana Studio, the new series is a …
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The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, role-play, and party space this year thanks to renewed and extended ranges from its master toy partner, Rainbow Designs, as well as product launches from Smiffys, and the Great British Teepee Company. Play teepees, mats, …
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Toikido has struck a new major, global master partnership in the gaming space, this time …
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Co-founded by the Konami alumni and video gaming and geek culture enthusiasts, Sandra Arcan and …
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The French video game company, Ubisoft, is partnering with Tinderbox – the digital division of …
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The video games publisher Activision Blizzard has found itself at the centre of a crisis, …
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The iconic London toy store and toy retail brand, Hamleys is making a major new …
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As the industry collectively begins to look towards a post-pandemic future, Brand Licensing Europe, in …
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