Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …
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Dr. Seuss Enterprises has ceased the publication of six titles from the author’s catalogue of children’s books following audience feedback for a review over the insensitive and racist imagery within. The organisation confirmed that it would ceasing the sales of And to Think That I saw It on Mulberry street, …
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ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business. In her role, Pang …
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Toikido has struck a deal with the award-winning toy brand, YuMe Toys to distribute the official Among Us branded toy range across the US, Canada, EMEA, Asia Pacific, and Japan. The range, featuring plush toys, feature plush, capsules, costumes and seasonal items will be available to trade from May this …
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The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips to test new technologies developed to reduce the fear or anxiety felt by children undergoing MRI processes. The research will investigate how Philips Ambient Experience can improve the experience of a patient during pediatric MRI …
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EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked. A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, …
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Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …
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The Munich games developer, Wild River Games has partnered with the international toy company Schleich …
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Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new …
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The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips …
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Lisle Licensing has detailed a slate of new partners and product launches for the iconic …
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Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, …
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Aconyte, the fiction imprint of the global games group, Asmodee, has partnered with the international …
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