Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London. Reflecting the event’s truly European nature, …
Read More »Licensing International releases first findings from annual Global Licensing Industry Study
Licensing International has released a topline preview of its seventh annual Global Licensing Indust…
Sustainable fashion brand Supacult to debut at Licensing Expo
Supacult, a new sustainable fashion brand targeting the consumer-savvy and on-trend Gen Z consumer, …
WildBrain unveils sweet new Strawberry Shortcake deals
WildBrain, a global leader in kids’ and family entertainment, will be serving up Strawberry Shortcak…
Entry deadline extended for The Licensing Awards 2022
The entry deadline for The Licensing Awards 2022 has now been extended to Wednesday 8 June. The deci…
Genius Brands signs 20-year deal with Marvel for Stan Lee
Stan Lee Universe LLC, Genius Brands International’s Genius Brands-controlled venture with POW! Ente…
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George at Asda partners with Animal Planet for children’s clothing range
George at Asda, one of Britain’s leading retailers, has partnered with Animal Planet, a member of the Warner Bros Discovery family of brands, to launch a range of children’s clothing made from responsibly sourced materials. The kidswear collection, which went on sale both online and in 450 selected Asda stores …
Read More »Aquarius is ready to rock Europe with new licensed gifts
Aquarius has launched an innovative new range of rock music-themed products to the European market. Featuring some of the world’s most celebrated acts, the range has been designed to help retailers reach a dedicated and engaged audience of music fans. The line-up includes a host of interesting takes on traditional …
Read More »Children’s brand Belle & Boo seals licensing deal with Michael Miller Fabrics
Award-winning UK children’s brand Belle & Boo has signed a licensing deal with US-based Michael Miller Fabrics. Four collections each year will be distributed via the American firm, making Belle & Boo’s fabrics available to the $4.2 billion quilting market. The collections will be marketed as “Belle & Boo Out to Play” …
Read More »Entertainment
Genius Brands signs 20-year deal with Marvel for Stan Lee
Stan Lee Universe LLC, Genius Brands International’s Genius Brands-controlled venture with POW! Entertainment, has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios for future feature films and television productions, as well as use in Disney theme parks and experiences worldwide. “We are …
Read More »BBC Studios expands Bluey global licensing programme
Bluey, the Emmy Award-winning sensation that has been winning over preschoolers and families worldwide, is expanding its licensing programme with new partners. The new agreements include: Ten new partners and renewal US & Canada licensing deals New Latin America licensing agents appointed for Brazil, South and Central America Five new …
Read More »Golden Goose appointed to help The Rocky Horror show celebrate a licensing timewarp
Global stage and film phenomenon The Rocky Horror Show has appointed Golden Goose to develop an international licensing programme in time to help celebrate the brand’s 50th anniversary. Since its debut at the Royal Court Theatre in London back in 1973, The Rocky Horror Show has been ever-present on stage and …
Read More »BLE closes applications for Retail Mentoring Programme after record intake
Brand Licensing Europe (BLE) has officially closed applications for its Retail Mentoring Programme (RMP) for the first time in its 12-year history, following a record uptake with 82 buyers from 19 different retailers. The annual programme kicked off last week when 78 RMP delegates attended Licensing International’s Licensing Essentials course …
Read More »Video Games
BLE closes applications for Retail Mentoring Programme after record intake
Brand Licensing Europe (BLE) has officially closed applications for its Retail Mentoring Programme (RMP) for …
Read More »MGM’s iconic franchise RoboCop makes Fortnite debut
The iconic “part man, part machine, all cop” cyborg, RoboCop, is landing in one of …
Read More »Moose Toys to create more Magic at Licensing Expo
Moose Toys has found ‘magic’ in the licensing of its popular brands, and it is poised …
Read More »BLE confirms first roster of exhibitors for September event
Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership …
Read More »The Smiley Company launches exclusive digital designs on Ready Games’ Icon app
Epik, a specialist in bridging the gap between real-world brands and digital ecosystems, has connected Ready …
Read More »Sanrio creates My Hello Kitty Cafe on Roblox
Sanrio has debuted My Hello Kitty Cafe on Roblox. The immersive experience, created in partnership with …
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