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With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel takes a look at the ever-strengthening trend of tapping into the consumer directly Netflix’s …

Key figures from Warner Bros. Consumer Products will kick off the first day of Licensing Expo Virtual this year, taking the digital stage for the opening keynote of the free-to-attend online event this August. Pam Lifford, president of WarnerMedia Global Brands and Experience will be joined by Robert Oberschelp, senior …

Toei Animation has joined forces with the LA-based streetwear brand, The Hundreds to celebrate the international anime series, One Piece, with the launch of a full range of apparel and collectable accessories. Produced by Toei Animation and based on the top-selling manga title of all time by Eiichiro Oda, the …

Cats vs. Pickles, the global collectable toy craze that has rocketed to success across the world’s toy markets in recent months, has landed its first extended original TV series, a move that is expected to ‘unlock the IP’s potential for international marketing, licensing, and additional consumer products.’ The move is …

The hit tabletop games publisher, Exploding Kittens has launched its first licensed game, Exploding Minions, developed in collaboration with Illumination and Universal Brand Development. The new game is a Minions-inspired take on its flagship Exploding Kittens card game, drawing on the appeal of one of the most successful animation franchises …

A series of new activity-based Octonauts trails are set to ‘make waves’ across Sea Life centres and aquariums in the UK and ANZ this summer, thanks to an extensions of an established partnership between Silvergate Media and Merlin Entertainments. The new deal will also see an all year-long experience launch …

Spin Master will be considering the expansion of its new Future of Play Scholarship Programme across its 28 global offices, based on the level of interest expressed within the individual markets. Last week, the global entertainment powerhouse and toy maker detailed the launch of a programme to support the education …