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Genius Brands has secured a new and ground breaking deal with Stan Lee’s POW! Entertainment to create the Stan Lee Universe. Under the deal, Stan Lee Universe will assume worldwide rights to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic book, merchandising …

Molang has launched five in-game looks on the video game smash hit, Animal Crossing: New Horizons, as part of the brand’s global strategy to reach millennials and Gen Z audiences. A collection of five Molang player accessories are now available in the official shop, with free download friend codes hosted …

Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe. The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with …

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books. The publishing plan will see Sanrio expand its activities into the …

The popular children’s publisher Egmont has renewed a multi-territory agreement with Animaccord to secure a Masha and the Bear publishing collection in selected territories across Europe. The renewal comes some ten years after the partnership between the two was first established in order to launch Masha and the Bear publishing …

The air bridges have been opened and the holiday makers are scouring the internet for the best deals this summer, but Richard Pink, MD and founder of Pink Key Licensing recalls a time when travel had a certain glamour to it; a time when it was a little less about …

As the world waits for sporting events across the globe to open their doors to the crowds once again, the Rugby League World Cup 2021 brand has its own, additional project underway – developing and rolling out a comprehensive licensing programme designed to ‘transcend the sport’ itself and tap into …