Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …
Read More »SpongeBob spin-off The Patrick Star Show to land with 13 episodes this summer
Nickelodeon has lifted the lid on the long-awaited SpongeBob SquarePants spin-off to be centered on …
Hasbro teams with Regatta to launch Peppa Pig ‘adventure ready’ outerwear range for kids
The British outdoor brand, Regatta Great Outdoors, has partnered with the global play and entertainm…
Licensing International France Awards winners and first French Rising Star revealed
LEGO Super Mario, The Pokemon Company, and Crunchyroll have been named among the winners of this yea…
LEGO enters Hundred Acre Wood with latest Ideas launch, LEGO Winnie the Pooh
The LEGO Group is taking a nostalgic walk through Hundred Acre Wood with the launch of its latest LE…
Manga and anime powerhouse Viz Media appoints new VP of consumer products
The anime and manga powerhouse, Viz Media, has appointed the former Netflix Consumer Products direct…
The Latest
Dr Seuss Enterprises halts the publication and licensing of six Dr Seuss titles over insensitive imagery upset
Dr. Seuss Enterprises has ceased the publication of six titles from the author’s catalogue of children’s books following audience feedback for a review over the insensitive and racist imagery within. The organisation confirmed that it would ceasing the sales of And to Think That I saw It on Mulberry street, …
Read More »ViacomCBS names Jennifer Pang vice president and head of licensing for Greater China
ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business. In her role, Pang …
Read More »Entertainment
Toikido taps YuMe Toys for Among Us distribution across US, Canada, Europe and more
Toikido has struck a deal with the award-winning toy brand, YuMe Toys to distribute the official Among Us branded toy range across the US, Canada, EMEA, Asia Pacific, and Japan. The range, featuring plush toys, feature plush, capsules, costumes and seasonal items will be available to trade from May this …
Read More »Disney teams with health tech specialist Philips in trial to reduce anxiety in child patients
The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips to test new technologies developed to reduce the fear or anxiety felt by children undergoing MRI processes. The research will investigate how Philips Ambient Experience can improve the experience of a patient during pediatric MRI …
Read More »EOLO Toys and Panini on board for new animated series and app game SuperMasked
EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked. A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, …
Read More »Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo
Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …
Read More »Video Games
Schleich launches its first video game Horse Club Adventures with Wild River Games
The Munich games developer, Wild River Games has partnered with the international toy company Schleich …
Read More »Among Us builds global licensing network with Tycoon in LatAm and SkyBrands across Europe
Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new …
Read More »Disney teams with health tech specialist Philips in trial to reduce anxiety in child patients
The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips …
Read More »Lisle Licensing lands slate of new partners for video gaming’s iconic Tetris brand
Lisle Licensing has detailed a slate of new partners and product launches for the iconic …
Read More »Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC
Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, …
Read More »Asmodee’s fiction book division Aconyte partners with Ubisoft for Assassin’s Creed novel trilogy
Aconyte, the fiction imprint of the global games group, Asmodee, has partnered with the international …
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