Following the recent announcement of his first cookbook and a new BBC TV show, Omari McQueen has appointed Brands With Influence to develop and widen a merchandise and licensing programme around the 12-year-old and his new vegan brand, Dipalicious. 

McQueen is already taking the world by storm and cooking up a wave of enthusiasm for his innovative take on vegan cooking. In recent weeks, the youngster launched his own range of vegan dips under the Dipalicious umbrella. BWI has now been brought on board to help the brand reach a wider audience through licensing partnerships.

Dom Wheeler of Brands With Influence, said: “Omari is an incredible young man with a real penchant for not just cooking, but communicating too. His passion for Veganism coupled with his flair and showmanship is proving a really popular formula online and is now also being extended on TV.

“We are really looking forward in taking his brand, products and ideas to a wider mass market through a really exciting new licensing programme.”

McQueen has already detailed the launch of his first cook book, to be published by Scholastic, while CBBC is preparing to broadcast a new series titled What’s Cooking, Omari?

McQueen said: “I am really excited that the team at Brand With Influence will be helping me share my love of vegan food with a wider audience. We have so many great ideas that it feels like the right time to be sharing the yummy opportunities with more people. I just want to bring people together to share great food without harming animals.”