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Industry veterans Monique Beck and Jannienke Mulder form new Benelux agency.

J&M Brands opens its doors

A new Benelux-based licensing agency has opened its doors, headed up by a brace of execs boasting experience from CPLG, Hasbro and Spin Master between them.

Monique Beck (pictured left) and Jannienke Mulder (pictured right) have formed J&M Brands, offering licensing, marketing and brand management services.

The firm is already working with a number of brands, including Snoopy, lifestyle and fashion property Paul Frank, Le Petit Prince and pre-school character Mouk.

Beck has more than 20 years of experience in the licensing business, having held the position of MD of CPLG Benelux. Mulder, meanwhile, has held roles at Spin Master, Hasbro and CPLG Benelux during her 20-year career.

Mulder commented: "J&M Brands stands for professional, passionate, personal, profit and power. That’s why our credo is ‘We Power Your Brands’.

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